Job Description

Job Description Job Duties of this position include: - Gather & research industry trends, best practices and emerging technologies and platforms. -Develop cohesive content marketing strategies, including writing and editing short and long written works. -Assess characteristics of products to be promoted. -Measure & report on the performance of all digital marketing campaigns. -Plan, develop and execute digital programs and campaigns including online advertising, web site design, social media, mobile and deliverables. -Advise clients on digital strategy by suggesting new campaign opportunities and strategic changes. -Create, manage & report on campaigns in Google Ads, Facebook business, Email marketing platforms & other digital marketing networks. -Develop and implement advertising campaigns appropriately for print and digital media. -Develop and implement strategies for branding and social media to support marketing goals; -Stay up to date on emerging technologies and best practices in digital advertising -Maintain strong and effective communication with the team through a variety of inter-team software tools including Slack, Wrike, and G-Suite -Maintain relevant certifications for Google Ads (search, display, video), Google Analytics, Facebook Business, and others as required Additional skills: -Excellent planning, prioritization, and time management skills and a willingness to take ownership of tasks -Highly articulate with an excellent command of written English -Excellent researcher, proof-reader, editor, and fact-checker -Inquisitive and willing to ask questions when unsure -Able to plan, coordinate, and implement marketing campaigns that span a variety of digital media platforms -Possess a strong knowledge of digital marketing technologies, software, and trends, and are willing to stay up to date on emerging technologies, software, and trends -A strong independent thinker, have strong attention to detail -Collaborative and a team player

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